Program 

The Future of E-commerce 

Wednesday May 18th 17.00-18.00 CEST


Join us via Link that will be sent to you a few days before the event.

Theme: 
E-commerce, the tools and ideas to help you stay in the forefront of competition. 

Many of our members have mentioned that you wish to learn more about GA4 so now you have the possibility to ask the best on the subject. 

Google and JamesEdition - The World's Largest Luxury Marketplace.
We hope you'll enjoy it!

17.00 Welcome to the CMO goes Tech-meetup.
The Team behind CMO goes Tech; Gül Heper and Ulf Kruse will kick off the event.

17.05 Google  - Prepare for the future of Analytics with GA4
In today's measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user privacy. Learn how to harness the power of machine learning and data driven attribution within Google Analytics 4 to drive more sales and improve your ROI in a privacy safe way.
Patrick Kool, Measurement Specialist at Google

    17:25 JamesEdition - meeting the future of eCommerce at the world's luxury marketplace
    JamesEdition is the World's Largest Luxury Marketplace, serving the needs of High-Net-Worth Individuals (HNWIs) in life's most valuable personal transactions.Every month one million people from around the globe come to our site in the pursuit of luxury real estate and super cars, private jets, yachts, watches, extraordinary items and experiences in a catalog of more than 200,000 of the best listings from thousands of sellers worldwide.
    Karl Norling, Chief Marketing Officer JamesEdition

    17:45 Panel discussion 
    Please prepare questions for the panel during the presentations.

    18:00 End

    Looking forward to seeing you, 

    Gül & Ulf
     
    And a special thanks to Confetti for the great support so we can invite our members to our meet-ups, with your fantastic tool.

    Register now

    All you need to know

    Join us via Teams - we will send you a link via email a few days before the event. Please let us know if you prefer to join us in Stockholm at the Google office instead - contact us at hello@cmogoestech.com



    Register now

    Speakers & Panel members

    Patrick Kool
    Measurement Specialist at Google

    Patrick advises Google’s largest clients to make the most out of their marketing analytics tech and sets them up for success in a world without cookies. Before Google he was responsible for the marketing technology of a large international travel company based out of Germany. He has now found his way back home to the Netherlands.

    Read more

    Karl Norling
    Chief marketing officer

    I am a Digital Marketing Expert and Growth Leader based in Stockholm, Sweden.With a background in Statistics, Analytics and Martech Consulting I solve business growth with a data-infrastructure-first approach focused on incrementality. My career as of late have been in DTC streaming and now I take on a new growth challenge as CMO for two-sided marketplace JamesEdition

    Read more

    Organized by the international network for the CMO of the future - CMO goes TECH

    Gül Heper
    Gul.Heper@cmogoestech.com
    Ulf Kruse
    Ulf.Kruse@cmogoestech.com